I love a good commercial! Especially if they make me pay attention and laugh or even say "oh for dumb". It has done it's job thank you very much. If you share this infinity and love for a good ad, head to the ICA tonight at 7pm (100 Northern Avenue).The blurb:
The Institute of Contemporary Art pays tribute to our favorite Super Bowl pastime, the commercials. Often, there is more anticipation for the half time media than the game itself (or in our case, the seven layer dip). The film uncovers the art behind the commercial, the museum describes, "each year’s selected commercials become part of MoMA’s Film Archives. Join us for an evening that’s much more than an awards show—it’s a celebration of the craft of making these small films of persuasion."
