Susan Doig has been involved in real estate for many years, working with sellers as well as buyers throughout Boston, Winthrop, and the surrounding areas. Recently, she took over a listing in Beacon Hill at 27 Bowdoin that had been previously listed for sale for over 70 days. As you know, in this HOT real estate market, listings rarely sit on the market for long – especially in this price range. (During the month, the average DOM for Beacon Hill condos was only 45 days).

Original Listing Photos

The condo was originally listed with the previous agent at $479,900 for the one bedroom condo. After 70 days during the very busy fall market, the owners decided to take the listing off the market through the holidays. Susan met with them during this time and outlined her marketing strategy which included professional photography, exceptional exposure, and necessary staging to get the home sold.

New Listing Photos

The condo went back on the market in the middle of January at a list price of $490,000 and was under agreement in only 4 days! The deal was very strong and closing took place only 2 weeks later at a sale price of $500,000 – $10,000 OVER ASKING! By taking the time to move some things around, bring in furniture that better fit the space, and decluttering, these sellers had a successful transaction that brought more than asking.

To find out more about Susan Doig’s exceptional marketing plan and staging strategies, contact her today.