Condo Sales and Marketing

New Development Sales & Marketing

Reduce sellout risk, protect pricing power, and accelerate absorption on your next development.

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There is a new way to go to market

Don't get stuck relying on other firms playing by the old rules.

Condo Marketing is Broken

Too many firms are relying on the same old marketing playbook of list in MLS and “spray and pray” (if they even have a playbook).

A bold, new approach - from brand to demand - is needed to create attention from the right buyers and drive more tours.

Sales Has Changed

Onsite sales process and training is often an afterthought, and salespeople are left to fend for themselves.

A consistent sales process, tightly integrated with marketing, is critical to build buyer enthusiasm & confidence to win more sales.

The Industry’s First Integrated Condo Go-To-Market Revenue Engine

CHARLESGATE and Authentic combine strategic positioning, modern demand marketing, and a disciplined condo sales methodology into one integrated system designed to accelerate sellouts and protect pricing power.

CHARLESGATE marketing collateral, cups of coffee, and agent hands

Advisory Services

From feasibility to design, we consult on the entire development process. We guide clients with site acquisition, market studies, debt & equity financing, value engineering, unit mix programming, property layouts, amenities, finishes, and more.

Condominium kitchen looking into living room

Brand & Marketing

Branding & positioning go far beyond just a "logo". Authentic, our award-winning, in-house marketing partner, builds brands that matter and extends differentiated positioning to maximize demand generation and attract more right-fit buyers for a faster sell-out.

The600 in Everett apartment living room with adjacent bedroom

On-site Sales

Far superior to a traditional real estate agent, our on-site sales teams are specifically trained in the art of New Development sales. Employing a sophisticated, modern tech-enabled sales methodology drives urgency and signed contracts dramatically faster.

The Problems We Help You Avoid

1.

Generic branding that signals risk to buyers and lenders
Generic branding looks forgettable and signals uncertainty. Buyers, brokers, and lenders all read weak positioning as risk.

2.

Marketing tactics that generate traffic but not qualified buyers
Traffic alone doesn’t sell units. When marketing attracts the wrong audience, your sales team spends time chasing leads that will never convert.

3.

Sales teams without a structured methodology
Without a clear sales methodology, even interested buyers hesitate. Confidence, urgency, and momentum are lost in the gap between interest and commitment.

4.

Pricing pressure caused by slow absorption
When absorption slows, pricing power erodes quickly. Discounts and incentives creep in, cutting into the returns your project was designed to deliver.

5.

Market timing windows that close before momentum builds
Every project launches into a limited window of opportunity. If momentum isn’t built quickly, the market shifts and your pricing advantage disappears.

Proven Experience That Drives Results

100+

Ground up new development projects

$2.5B+

Sell-out & Lease-up volume

20 to 300+

Size of project in housing units

20+

Years of boots on the ground market knowledge

200+

Team of experts across every stage of your project

Market Moving Results

Nevins Hill

Nevins Hill - 55 units

Services Provided: Development consulting, brand development, go-to-market strategy, demand marketing, on-site sales for 55 condominiums.

Details

Cadence on Leo

Cadence on Leo - 79 Units

Services Provided: Site acquisition, design development consulting, go-to-market strategy, demand marketing, on-site sales, and buyer warranty management.

Details

Mira

Mira - 64 units

Services Provided: Design development consulting, go-to-market strategy, web development, demand marketing, and on-site sales.

Details

100 Lincoln

100 Lincoln - 32 Units - Brighton

Services Provided: consulting, marketing, condo sales & HOA management. 32 condominium residences provide unparalleled value in a booming neighborhood with thoughtful finishes and amenities.

Details

Fully Integrated Marketing & Sales Strategy

CHARLESGATE and Authentic, our strategic in-house marketing partner, collaborate to supercharge your sales velocity and pricing with our proprietary go-to-market strategy.

1

The Approach

End-to-end support. From market launch through sellout, our unparalleled approach blends creative and marketing services with real estate expertise.

We’re hell bent on differentiating your property, accelerating sales momentum and maximizing your returns.

2

The Offering

Three distinct, yet equally impactful buckets.

Creative - positioning your building in the market, shaping its brand and digital identity and crafting the narrative that will differentiate your property in buyers' minds.

Marketing - strategic marketing campaigns that drive demand, generate leads and enable sales team success.

Sales - onsite team tightly integrated with marketing to achieve a faster sell-through, unlocking ROI more quickly, and freeing the profits often trapped in the last 10-20% of units that remain unsold, even in "successful" projects.

3

The Method

Playbooks. Your team’s unfair advantage.

Playbooks combine strategy with our service offerings to create a comprehensive blueprint for how you should go-to-market.

Every Playbook contains the essential deliverables and campaigns you’ll need and a strategy that adapts to each phase of development.

Our Services

Development Consulting

From the moment you’ve identified a piece of land to the sale of the final unit, the CHARLESGATE team is right alongside you with forward thinking guidance that anticipates 2-4 years ahead to project completion. We assess the current condominium market to understand the competition, buyer demand, and the project’s market fit. We make recommendations that inform and refine the architectural design, fixtures & finishes, services and amenities of the project to address the needs and desires of the marketplace, maximizing project revenue.

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P.T. Vineburgh laughing at worktable with colleagues

Creative & Marketing

Authentic, our strategic marketing partner, is a complete partner with services, tech and expertise to successfully launch and sell out your building. We start with developing a brand positioning, naming, and brand system design that will differentiate your project in buyer's minds. We then develop splash pages and full property websites that combine our boutique design process with powerful features that sell units. We tell your story from day zero with construction signage, sales collateral, office design, and signage and wayfinding, and implement a digital marketing strategy to generate early interest and demand for your building. When the time comes to set appointments, we’ve developed a strong pipeline of qualified and interested buyers.

CHARLESGATE marketing collateral, laptop, cups of coffee and agent hands

Accelerated Sales

We’ve created a dramatically better sales process executed by well trained, expert salespeople. Our onsite sales team is tightly integrated with marketing to drive faster sell-through, unlocking your return on investment more quickly, and freeing the profits often trapped in the last 10-20% of units that remain unsold, even in "successful" projects. Comprehensive sales enablement is built directly into our systems and processes to empower top performance, and a sales playbook is designed specifically for your project.

Onsite Sales Office

Warranty Management

CHARLESGATE Warranty Management is designed to manage all punch list and warranty management requests for new development projects. One dedicated contact for all owners works on your behalf to coordinate all warranty repairs with subcontractors, communicating with you and the general contractor as required. We manage each request to completion ensuring clear communication, coordination, and detailed tracking of all work completed.

The600 in Everett apartment living room

Homeowners Association Property Management

We’ve designed a better experience to maximize your property’s value through our hospitality-first mindset. Organized, modern, people-first management that grows your home value and your net worth. We offer comprehensive services including financial management, governance and association leadership, project management, property services, vendor management and best in class maintenance.

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CHARLESGATE front desk woman handing keys to another woman

We Know New Development

We go beyond brokerage and marketing to become true partners in development. Our recent work with New Boston Ventures on Nevins Hill showcases this commitment. Despite significant challenges and delays, we achieved 95% sell-through pre-CO and delivered a product that set a new standard for the neighborhood. Together, we redefined what’s possible in condominium go-to-market.

Testimonials

"We are excited to announce our new partnership with CHARLESGATE, who will be providing property management services for our Denver portfolio. We believe CHARLESGATE will be a key differentiator in this market through their strong marketing-to-sales execution, strategic approach to lease-up, and commitment to resident experience. They have assembled a talented team with deep management and leasing expertise, and we are confident this transition will support our goals as we continue driving toward stabilization.”

Alpine Investments

Testimonials

"CHARLESGATE was a fantastic partner on BRIX Salem, a 61 unit condo development. With their easy-to-implement sales system and modern marketing strategy, we were able to extend our local market expertise to reach a much wider buyer pool and close sales at BRIX dramatically faster than would have been otherwise possible."

Dan Fox

Merry Fox Realty

Testimonials

"CHARLESGATE was a great partner in the development of The Aberdeen from start to finish. Their marketing and sales plan was appropriately targeted from the outset and resulted in a full building sellout ahead of schedule. CHARLESGATE seamlessly took over management of the condominium association to fully transition the project to a self-sustaining community."

Reid Joseph

Westbrook Partners

Testimonials

“I own 13 units in four buildings, all located in different areas of MA and RI. CHARLESGATE assisted me in various ways across all 4 locations. My first encounter with CHARLESGATE was six years ago, with a purchase. I never liked the idea of not being directly involved in managing my properties, and they worked with me. It didn't take long to see the value in what they offer: Peace of mind."

Vincent Spadea

Property Owner

Testimonials

"Susan made us feel comfortable from the beginning. She is prompt, communicative, and a joy to work with. She took time to answer our questions thoroughly, staging our house beautifully to entice potential buyers, continuously addressing our concerns, and posing options, while accommodating us to maintain our lives. Once Susan deemed our home was ready for the market, it shined! Her goal was our goal - selling our home for the best purchase price.”

Ashley and David Corbett

Sellers

Testimonials

“The team at CHARLESGATE is really nice and helpful. Every time I interact with people from CHARLESGATE that is my impression - you want to help me and you're great to deal with.”

Tal Reichert

Resident

Testimonials

"My company and I have enjoyed working with CHARLESGATE. They have a team of professionals who are dedicated, efficient, and experienced. Their team is a pleasure to work with, provides excellent customer service, and goes above and beyond their clients' needs."

Vita Buchatska

LBC Boston

Testimonials

"CHARLESGATE took a very hands-on and collaborative approach with our team. They came in at project feasibility, and worked with us through design development on unit mix, floor plans, and finish selection."

Jay Hirsch

Jumbo Capital Management

Testimonials

“CHARLESGATE has been invaluable. I no longer have the stress of managing my own property, getting bills paid, or repairs made. I first came across CHARLESGATE through clients of mine who were using them to manage their properties. I signed on with them shortly after seeing the results. Knowing that I can call the CHARLESGATE team at any time to discuss future planning, answer tenant questions, and anything else that comes up, has been key.”

George Warshaw

Property Owner

Testimonials

“I had the pleasure of working with Ally in finding my new apartment. She was incredible to work with! She’s super responsive, always available to call or text, and is really on top of her game. She made it feel as if she was truly on my team. I cannot recommend Ally enough."

Tyler Ward

Renter

Testimonials

“Adam Shore of CHARLESGATE helped me buy real estate in Boston this spring and also three years ago. I am a happy repeat customer. I never felt pressured and got all the help, information, and references that I needed. I would definitely come to Adam again for any future real estate needs.”

Andrey Omeltchenko

Buyer

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