New Development Consulting

From the moment you’ve identified a piece of land to the sale of the final unit, the CHARLESGATE team is right alongside you. Our unique marketing insight helps you uncover not only the market feasibility of a particular piece of property, but also the amenities and finishes that will help make your product stand out in today’s market. Having the CHARLESGATE team involved from the outset not only makes the marketing and sales run more smoothly, it also enables you to realize a higher return on your investment.

The Problems You May Not Know You Have

1.

Developing a deep understanding of the local market and the potential buyers isn’t easy, can be time consuming, and takes expertise.

2.

Without boots on the ground knowledge of the neighborhood, it’s more difficult to build ideal unit layouts, offer desirable amenities and create a brand story that separates you from your competitors.

3.

If there is uncertainty in the development process it’s not always clear what can be done to cut or eliminate costs.

4.

Optimizing pricing for market dynamics and maximizing for demand is an art and a science, and if done incorrectly, can lead to slow sell through or stalled projects.

5.

Without a comprehensive, fully integrated marketing strategy, branding feels lifeless, lacking energy and enthusiasm

What Makes Us Different

Boots on the Ground Experience

With over 20+ years of local experience, and over 50+ ground up construction projects under our belt, we provide forward thinking guidance that anticipates 2-4 years ahead to project completion.

Data-Driven Insight

We develop insights by combining market-based data with deep experience and judgment to add more value to your project. We advise on layouts, finishes, and amenities to build beautiful places to call home, delivering compelling long-term value for new owners.

We Care

We build relationships and trust that transcend issues. Our clients have confidence in our level of professionalism both in the community and with partners and investors. We provide honest, critical feedback that mitigates risk, accelerates sales, enhances profits and secures better and less expensive debt. Our detailed advice helps you build the right project at the right time without over or under investing.

Our Solution

Consulting that goes far beyond “best practices”

Market Assessment

We assess the current condominium market to understand the competition, buyer demand, and the project’s market fit. We make recommendations that inform and refine the architectural design of the project to address the needs and desires of the marketplace, maximizing project revenue.

Design to Sell

In collaboration with the interior design team, we recommend unit finishes, appliances and fixtures, inclusive of smart tech and eco-friendly unit options, and common area design. We recommend the necessary services, amenities and on-site staffing needed to deliver the service experience for the building, based on our experience and market research.

Strategic Pricing

Our in-house marketing team are experts in demand generation. We understand the market and employ strategies that attract the right buyers, delivering faster sell out at a lower cost. We provide strategic pricing expertise and reduce friction for buyers to get you to agreement faster, achieving 75% sell out by CO.

Select Experience

We have marketed and brokered over $2B in sales and leasing volume for over 1,000 units per year. Projects range in size from 20 to 300+ housing units.

Cadence on Leo

79 units - Brighton

Services Provided: consulting, marketing, condo sales, warranty management & HOA management. Studio, one, two, and three-bedroom condominiums with on-site concierge and bookable wellness rooms.

Mira

64 units - East Boston

Services Provided: consulting, marketing, condo sales & HOA management. One, two, and three-bedroom residences with style-forward design and a full amenity package including roof deck, fitness center, and coworking space.

100 Lincoln

32 units - Brighton

Services Provided: consulting, marketing, condo sales & HOA management. 32 condominium residences providing unparalleled value in a booming neighborhood with thoughtful finishes and spacious roof decks.

Nevins Hill

55 units - Brighton

Services Provided: consulting, marketing, condo sales & HOA management. 55 condominiums featuring one, two, and three-bedroom layouts designed for today's environment with a perfect blend of indoor & outdoor amenity spaces.