Accelerated Leasing

CHARLESGATE has designed a better marketing & leasing platform for today's market that empowers clients to achieve market-moving results. Unlike other firms, CHARLESGATE utilizes a modern marketing methodology and an accelerated leasing system to get to stabilization faster. With deep, "boots on the ground" knowledge, and a sophisticated array of services across the full development life-cycle, we provide investors and developers with actionable guidance to build beautiful projects that generate a positive return on investment.

Our Solution

Our fully integrated business model allows us to seamlessly align our marketing, leasing and property management expertise, under one roof.

Zero Athens apartments in South Boston living room

We consult on the entire development process, from help with financing and advising on property layouts and amenities, to uniquely positioning your brand for market fit.

CHARLESGATE agents smiling and working together at table

Our in-house marketers are experts in demand generation. We understand the market and employ strategies that attract the right renters, getting to absorption faster at a lower cost.

After lease-up, we seamlessly transition to property management ensuring clear communication and coordination, resulting in happier residents.

The Problems You May Not Know You Have

1.

Developing a deep understanding of the local market and the potential buyers isn’t easy, can be time consuming, and takes expertise.

2.

Without boots on the ground knowledge of the neighborhood, it’s more difficult to build ideal unit layouts, offer desirable amenities and create a brand story that separates you from your competitors.

3.

If there is uncertainty in the development process it’s not always clear what can be done to cut or eliminate costs.

4.

Optimizing pricing for market dynamics and maximizing for demand is an art and a science, and if done incorrectly, can lead to slow sell through or stalled projects.

5.

Without a comprehensive, fully integrated marketing strategy, branding feels lifeless, lacking energy and enthusiasm

What Makes Us Different

Client Experience, Communication and Connection at Every Phase

Unparalleled Client Experience

CHARLESGATE offers a hyper-responsive client experience highlighted by clear and consistent communication, thorough reporting, and forward-thinking marketing. The CHARLESGATE team manages all aspects of your project, from end to end, providing a first-class client experience. Let us put the power of our expansive network and industry experience to work for you.

Consistent, Clear, Communication

When building a new property from the ground up, there are a lot of moving parts to manage. That’s where we come in, helping you navigate new waters and identifying key partners to help bring your vision to life. Consider us the quarterback of your team, building and managing the ultimate team of vendors. We’re obsessed with the details and clear communication is what you can expect from us throughout our partnership.

Connection at Every Phase

Our marketing team doesn’t just build websites and post on social media. We’ve developed an internal synergy and connection between our leasing and marketing teams that runs deep. We create a connection between our team, your property and future residents. We create lasting and meaningful demand for your project and are able to accelerate leasing as a result.

Our Solution

Our fully integrated business model allows us to seamlessly align our marketing, sales & leasing, and property management expertise, under one roof.

At CHARLESGATE, the marketing and sales & leasing teams work in lockstep to produce engaging campaigns to help nurture prospective buyers and renters to showcase the true value proposition of your property. Our strategy and execution is centered around client experience, communication, and connection.

We consult on the entire development process, from help with financing and advising on property layouts and amenities, to uniquely positioning your brand for market fit.

Our in-house marketing team are experts in demand generation. We understand the market and employ strategies that get you to sell out or lease-up faster, at a lower cost.

After lease-up, we seamlessly transition to property management ensuring clear communication and coordination resulting in happier residents.

Our Services

Development Consulting

From the moment you’ve identified a piece of land to the sale of the final unit, the CHARLESGATE team is right alongside you with forward thinking guidance that anticipates 2-4 years ahead to project completion. We assess the current condominium market to understand the competition, buyer demand, and the project’s market fit. We make recommendations that inform and refine the architectural design, fixtures & finishes, services and amenities of the project to address the needs and desires of the marketplace, maximizing project revenue.

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CHARLESGATE agents working together at conference table

In-House Marketing

We create a unique brand for your building, establishing an identity that distinguishes you from competitors. We know the neighborhoods and can tell a story of what it’s like to live there. We create standout collateral materials including website design, brochures, social media graphics and digital ads. We utilize a multi-step digital marketing process to generate leads and create demand and urgency in leasing your building. When the time comes to set appointments, we’ve developed a strong pipeline of qualified prospects.

CHARLESGATE marketing collateral on table with laptop and cups of coffee

Proprietary Leasing Process

Leasing is not an ‘entry level job’ for us, it’s a professional career. Our highly incentivized leasing team comp plans are aligned with ownership goals. We use best in class CRM/communications software to build trust with prospects and simplify the leasing team’s job. We’re process driven, from initial contact to leasing tour, and lease signing to move in, creating a frictionless experience for the tenant. Tight marketing and leasing alignment enables more effective allocation of marketing dollars and accelerates stabilization.

Multifamily Property Management

We’ve designed a better experience to maximize your property’s value through our hospitality-first mindset. Organized, modern, people-first management that grows your property’s value. We offer comprehensive services including financial management, a hospitality-first resident experience, advisory and strategic management, property operations, and best in class maintenance and engineering.

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Combining The Power of Marketing And Sales

At CHARLESGATE, we’ve developed a holistic marketing and sales approach. We build a unique, hyperlocal and engaging content strategy for each property we work on. Nobody knows the market better than us. This is CG3.

1

Build A Brand
That Matters

The CHARLESGATE brand discovery process strategically aligns your project’s brand identity and market positioning. Our brand development process establishes the foundation to create and maintain a strong brand that effectively connects with the target audience and drives sustained demand.

Establish an aligned look and feel
Develop brand messaging, campaigns and branded collateral
Create visually stunning landing pages and website

2

Develop A
Demand Engine

The CHARLESGATE marketers are experts in creating unique and compelling go-to-market strategies that are tied directly to our proprietary sales playbook. We create a bold, new approach to attract the right buyers for your property.

Initiate brand awareness campaigns
Develop social media
Launch the sales process

3

Analyze, Adapt,
Amplify

Given the strong connection between our sales and marketing teams, we have a unique ability to adjust our strategies as we move throughout the sales process to create a stronger connection with potential home buyers.

Analyze: review and rework
Adapt: move quickly and make changes
Amplify: establish a local presence through sellout

Select Experience

Marketed and brokered over $2B in sales and leasing volume for over 1,000 units per year. Projects range in size from 20 to 300+ housing units.

The600

85 units - Everett

Services Provided: lease-up, ongoing leasing & property management. Studio, one, and two-bedroom apartments with condo-quality finishes and spacious roof deck with Boston skyline views.

Residence at 850

53 units - Hyannis

Services Provided: lease-up, ongoing leasing & property management. One and two-bedroom apartments in Hyannis with coworking space, fitness center, and large pet park.

Zero Athens

55 units - South Boston

Services Provided: lease-up, ongoing leasing & property management. Studio, one, and three-bedroom apartments in the heart of Southie with coworking space and roof deck.

Lume

49 units - Wilmington

Services Provided: lease-up, ongoing leasing & property management. One and two-bedroom apartments and two-plus bedroom townhomes with spacious resident lounge.