Accelerated Leasing
Generate ROI faster through our integrated marketing and leasing platform
CHARLESGATE has designed a better marketing & leasing platform for today's market that empowers clients to achieve market-moving results. Unlike other firms, CHARLESGATE utilizes a modern marketing methodology and an accelerated leasing system to get to stabilization faster. With deep, "boots on the ground" knowledge, and a sophisticated array of services across the full development life-cycle, we provide investors and developers with actionable guidance to build beautiful projects that generate a positive return on investment.
Our Solution
Our fully integrated business model allows us to seamlessly align our marketing, leasing and property management expertise, under one roof.
The Problems You May Not Know You Have
1.
Developing a deep understanding of the local market and the potential buyers isn’t easy, can be time consuming, and takes expertise.
2.
Without boots on the ground knowledge of the neighborhood, it’s more difficult to build ideal unit layouts, offer desirable amenities and create a brand story that separates you from your competitors.
3.
If there is uncertainty in the development process it’s not always clear what can be done to cut or eliminate costs.
4.
Optimizing pricing for market dynamics and maximizing for demand is an art and a science, and if done incorrectly, can lead to slow sell through or stalled projects.
5.
Without a comprehensive, fully integrated marketing strategy, branding feels lifeless, lacking energy and enthusiasm
What Makes Us Different
Client Experience, Communication and Connection at Every Phase
Unparalleled Client Experience
CHARLESGATE offers a hyper-responsive client experience highlighted by clear and consistent communication, thorough reporting, and forward-thinking marketing. The CHARLESGATE team manages all aspects of your project, from end to end, providing a first-class client experience. Let us put the power of our expansive network and industry experience to work for you.
Consistent, Clear, Communication
When building a new property from the ground up, there are a lot of moving parts to manage. That’s where we come in, helping you navigate new waters and identifying key partners to help bring your vision to life. Consider us the quarterback of your team, building and managing the ultimate team of vendors. We’re obsessed with the details and clear communication is what you can expect from us throughout our partnership.
Connection at Every Phase
Our marketing team doesn’t just build websites and post on social media. We’ve developed an internal synergy and connection between our leasing and marketing teams that runs deep. We create a connection between our team, your property and future residents. We create lasting and meaningful demand for your project and are able to accelerate leasing as a result.
Our Solution
Our fully integrated business model allows us to seamlessly align our marketing, sales & leasing, and property management expertise, under one roof.
At CHARLESGATE, the marketing and sales & leasing teams work in lockstep to produce engaging campaigns to help nurture prospective buyers and renters to showcase the true value proposition of your property. Our strategy and execution is centered around client experience, communication, and connection.
We consult on the entire development process, from help with financing and advising on property layouts and amenities, to uniquely positioning your brand for market fit.
Our in-house marketing team are experts in demand generation. We understand the market and employ strategies that get you to sell out or lease-up faster, at a lower cost.
After lease-up, we seamlessly transition to property management ensuring clear communication and coordination resulting in happier residents.
Our Services
Development Consulting
From the moment you’ve identified a piece of land to the sale of the final unit, the CHARLESGATE team is right alongside you with forward thinking guidance that anticipates 2-4 years ahead to project completion. We assess the current condominium market to understand the competition, buyer demand, and the project’s market fit. We make recommendations that inform and refine the architectural design, fixtures & finishes, services and amenities of the project to address the needs and desires of the marketplace, maximizing project revenue.
In-House Marketing
We create a unique brand for your building, establishing an identity that distinguishes you from competitors. We know the neighborhoods and can tell a story of what it’s like to live there. We create standout collateral materials including website design, brochures, social media graphics and digital ads. We utilize a multi-step digital marketing process to generate leads and create demand and urgency in leasing your building. When the time comes to set appointments, we’ve developed a strong pipeline of qualified prospects.
Proprietary Leasing Process
Leasing is not an ‘entry level job’ for us, it’s a professional career. Our highly incentivized leasing team comp plans are aligned with ownership goals. We use best in class CRM/communications software to build trust with prospects and simplify the leasing team’s job. We’re process driven, from initial contact to leasing tour, and lease signing to move in, creating a frictionless experience for the tenant. Tight marketing and leasing alignment enables more effective allocation of marketing dollars and accelerates stabilization.
Multifamily Property Management
We’ve designed a better experience to maximize your property’s value through our hospitality-first mindset. Organized, modern, people-first management that grows your property’s value. We offer comprehensive services including financial management, a hospitality-first resident experience, advisory and strategic management, property operations, and best in class maintenance and engineering.
Combining The Power of Marketing And Sales
At CHARLESGATE, we’ve developed a holistic marketing and sales approach. We build a unique, hyperlocal and engaging content strategy for each property we work on. Nobody knows the market better than us.
1
Build A Brand
That Matters
The CHARLESGATE brand discovery process strategically aligns your project’s brand identity and market positioning. Our brand development process establishes the foundation to create and maintain a strong brand that effectively connects with the target audience and drives sustained demand.
- Establish an aligned look and feel
- Develop brand messaging, campaigns and branded collateral
- Create visually stunning landing pages and website
2
Develop A
Demand Engine
The CHARLESGATE marketers are experts in creating unique and compelling go-to-market strategies that are tied directly to our proprietary sales playbook. We create a bold, new approach to attract the right buyers for your property.
- Initiate brand awareness campaigns
- Develop social media
- Launch the sales process
3
Analyze, Adapt,
Amplify
Given the strong connection between our sales and marketing teams, we have a unique ability to adjust our strategies as we move throughout the sales process to create a stronger connection with potential home buyers.
- Analyze: review and rework
- Adapt: move quickly and make changes
- Amplify: establish a local presence through sellout
Select Experience
Marketed and brokered over $2B in sales and leasing volume for over 1,000 units per year. Projects range in size from 20 to 300+ housing units.
The600
85 units - Everett
Services Provided: lease-up, ongoing leasing & property management. Studio, one, and two-bedroom apartments with condo-quality finishes and spacious roof deck with Boston skyline views.
Residence at 850
53 units - Hyannis
Services Provided: lease-up, ongoing leasing & property management. One and two-bedroom apartments in Hyannis with coworking space, fitness center, and large pet park.
Zero Athens
55 units - South Boston
Services Provided: lease-up, ongoing leasing & property management. Studio, one, and three-bedroom apartments in the heart of Southie with coworking space and roof deck.
Lume
49 units - Wilmington
Services Provided: lease-up, ongoing leasing & property management. One and two-bedroom apartments and two-plus bedroom townhomes with spacious resident lounge.
Testimonials
"CHARLESGATE was a fantastic partner on BRIX Salem, a 61 unit condo development. With their easy-to-implement sales system and modern marketing strategy, we were able to extend our local market expertise to reach a much wider buyer pool and close sales at BRIX dramatically faster than would have been otherwise possible."
Dan Fox
Merry Fox Realty
Testimonials
"CHARLESGATE was a great partner in the development of The Aberdeen from start to finish. Their marketing and sales plan was appropriately targeted from the outset and resulted in a full building sellout ahead of schedule. CHARLESGATE seamlessly took over management of the condominium association to fully transition the project to a self-sustaining community."
Reid Joseph
Westbrook Partners
Testimonials
“I own 13 units in four buildings, all located in different areas of MA and RI. CHARLESGATE assisted me in various ways across all 4 locations. My first encounter with CHARLESGATE was six years ago, with a purchase. I never liked the idea of not being directly involved in managing my properties, and they worked with me. It didn't take long to see the value in what they offer: Peace of mind."
Vincent Spadea
Property Owner
Testimonials
"Susan made us feel comfortable from the beginning. She is prompt, communicative, and a joy to work with. She took time to answer our questions thoroughly, staging our house beautifully to entice potential buyers, continuously addressing our concerns, and posing options, while accommodating us to maintain our lives. Once Susan deemed our home was ready for the market, it shined! Her goal was our goal - selling our home for the best purchase price.”
Ashley and David Corbett
Sellers
Testimonials
“The team at CHARLESGATE is really nice and helpful. Every time I interact with people from CHARLESGATE that is my impression - you want to help me and you're great to deal with.”
Tal Reichert
Resident
Testimonials
"My company and I have enjoyed working with CHARLESGATE. They have a team of professionals who are dedicated, efficient, and experienced. Their team is a pleasure to work with, provides excellent customer service, and goes above and beyond their clients' needs."
Vita Buchatska
LBC Boston
Testimonials
"CHARLESGATE took a very hands-on and collaborative approach with our team. They came in at project feasibility, and worked with us through design development on unit mix, floor plans, and finish selection."
Jay Hirsch
Jumbo Capital Management
Testimonials
“CHARLESGATE has been invaluable. I no longer have the stress of managing my own property, getting bills paid, or repairs made. I first came across CHARLESGATE through clients of mine who were using them to manage their properties. I signed on with them shortly after seeing the results. Knowing that I can call the CHARLESGATE team at any time to discuss future planning, answer tenant questions, and anything else that comes up, has been key.”
George Warshaw
Property Owner
Testimonials
“I had the pleasure of working with Ally in finding my new apartment. She was incredible to work with! She’s super responsive, always available to call or text, and is really on top of her game. She made it feel as if she was truly on my team. I cannot recommend Ally enough."
Tyler Ward
Renter
Testimonials
“Adam Shore of CHARLESGATE helped me buy real estate in Boston this spring and also three years ago. I am a happy repeat customer. I never felt pressured and got all the help, information, and references that I needed. I would definitely come to Adam again for any future real estate needs.”
Andrey Omeltchenko
Buyer
Insights & Solutions
Solutions to the problems you know you have, and the ones you think you don’t.
New Development Sales & Marketing
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Property Management
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New Development Sales & Marketing
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